According to McKinsey, digital adoption vaulted forward five years in the first eight weeks of the global pandemic.

For many SMBs managing their own IT (and the immediate disruption of enabling remote working) this was a lot to adapt to.

The original pioneers of remote access computing, RealVNC, approached us to produce a creative marketing campaign video promoting the ongoing features and benefits of their remote working solution, VNC Connect.

Considering the competitors communicating similar messaging, blending in wasn’t an option. For SMBs, business is personal at the best of times. And therefore against a backdrop of COVID19, our creative campaign concept had to be personal too.

Empathy and compassion were key. But so was a message of empowerment and hope. And so we created ‘work is a verb, not a place’.

IPA research shows campaigns with an emotional strategy are nearly twice as likely to report very large profit gains over the long term – something the ‘ode to remote access’ deliberately tapped into.

Told from the SMB owner’s perspective ‘Work is a verb, not a place’ tells a positive story of overcoming adversity… with the right software.

Watch the 30second ‘work is a verb, not a place’ commercial below…

But don’t just take our word for it…

I found myself walking back to my desk thinking “damn, I wish I had that idea!”. This delivered excellent results, not just internally but with our customers… I would not hesitate to recommend Bravo Creative to fellow B2B marketers

Giulia Ceccon, Marketing Manager, RealVNC