Bravo for inflatable innovation
As case studies go, we believe the before and after shots of the Exotogg website speak volumes.
Our initial audit of the old site flagged many missing elements key to influencing an Exotogg purchase; the science of the product, the extreme product testing, and competition-killers (such as heat control and no charging).
The old site also lacked the visual seduction which the target audience has come to expect – as per other brands in the industry.
Within 4 weeks we’d redesigned the site, crafted new messaging, and within another four weeks, the site was developed and live.
“It was a genuine pleasure working with Baz on the new Exotogg site. He was responsive, knowledgeable, and fully understood the brief after only one meeting. The results are outstanding, and a huge quality increase over the previous version. I’d strongly recommend him to anyone who needs a full-service agency without the agency overheads”
Tony Hawkins, Inventor, Exotogg
They say an image speaks a thousand words, so we’ll let the following images take it from here…
Content structure & UX
Site build art direction