What’s your marketing’s S.T.A.R? And why does it matter? Looking back, I was quite the brand ambassador as an 80's kid. I vividly remember repeatedly reciting the likes of; "They're grrrrrrrrrrreat!" "Makes the milk choc-latey" "TRRRRRREEEEEEOH! TREEEEEEEeeeeeOH!" These propositions caught ...
Despite them barely knowing me, never have I received so many emails from brands telling me “we are here for you in these unprecedented times”. Some may call it solidarity or empathy but I think we all recognise these countless ...
I’ll admit, this is a rather impromptu blog. I usually painfully procrastinate and overwrite them (not that you’d notice I’m sure), but this one comes as a reaction to an apple-to-the-head revelation to an ageing problem I’ve never been able ...
It’s that time of the year when the tree comes down and the obligatory new year marketing predictions pop up. And let’s face it, 2019’s crystal ball-wielding experts guesstimations won’t differ wildly from last years. Predictions are funny things. They ...