I recently read a blog likening b2b content marketers to plumbers and persuaders. Plumbers work on the pipes (the crm and automation systems etc) and the persuaders create what goes through the pipes - i.e. the content that moves the ...
Thanks to your (alledged) diminishing attention span, I doubt you’ll get to the end of this article. In fact, I dare you to prove me wrong. In the interests of setting expectations, I’ve kept this article short, sweet and even ...
I was recently the lucky* recipient of an email entitled “127 facts you probably didn’t know about video marketing”. I’ve been in marketing long enough to know that listicles content such as “X things you need to know about X” ...
Considering record-breaking sell-out crowds every year and 2016’s annual profit of £42m, the most famous tennis tournament in the world hardly needs an introduction. But inline with Wimbledon’s 140th anniversary, the All England Lawn Tennis Club (AELTC) have unveiled a ...
We can barely endure some marketing messages for 30 seconds without mentally switching off. So how did Santander manage to get sceptical millennials to endure 17 minutes (yes that’s right, it’s not a typo, seventeen minutes)? The answer is ‘film’. Brand ...