Effective campaigns and brands are built upon opinions. This is why you shouldn’t ask AI to create them. Charlie GosPorT - that’s what I call Chat GPT (see what I did there?!?). Like all employees, tools, software and resources, ...
When budgets are tight, but video still matters: re-record, don’t fade away. We’re living in a time where marketers are being asked to do more… with less. Back in the 2008 recession, advertising and marketing budgets were hit hard, ...
Back. Again. Just. Different! How single power words can transform your marketing Every now and then, a single word changes everything. Not a manifesto. Not a clever metaphor. Not a beautifully art-directed campaign. Just… one word. The kind of ...
Will AI ever be able to create the big audience-influencing idea? There’s no doubt about it. AI is incredible. Like many creatives, it’s now part of my workflow. It’s the latest tool in the pencil case - and one ...