Strategically backwards
Most marketing fails because it’s produced forward by the business, for the business, wanting to generate more business, but it forgets to consider the most important thing in business… the customer.
Regardless of the creative service you need, we combine strategic thinking and commercial creativity to work backwards from the customer’s perspective. Because after all, we need to impress them before we impress your bosses.
Campaigns & creative content
Be it an integrated campaign, value proposition, thought-leadership series, white paper, or umpteen-page guide, we create mind-catching concepts, hooks, and narratives that hold attention, create recall and influence behaviour changes.
Branding
From core values and tone of voice to logos, distinctive assets and brand identity guidelines, we create highly considered and deeply meaningful visual languages.
Film & animation
We’ve stopped accountants with dancing typography, brought statues to life for scientists, and wowed tech giants with 3D. We start with story, then complement that with the best production the budget can buy.
Web development
Typical web agencies retrofit ‘the creative’. We prefer to lead with creativity. After all, it’s the creative that moves the visitor. We prefer to create web experiences that leave impressions… not just cookies.
Design
We don’t believe in style over substance. We prefer to create stylised substance. From brochures to business cards, and PowerPoint decks to packaging, a great idea well executed speaks volumes.
Creative consultancy
Sometimes you just need advice. Creative direction. A critique from a friendly critic. Support with a pitch. A fresh pair of eyes. Someone to mentor your in-house teams. Baz is your man.
EEG research and creative testing
95% of our purchase decision-making takes place in the subconscious mind. This means the responses garnered from traditional surveys (i.e. the verbalised 5%) aren’t as useful as brands require.
To unlock and access the insightful 95%, we collaborate with one of the UK’s leading Neuromarketers to conduct electroencephalogram (EEG) research – where participants wear a passive headset that measures brain activity. This process means that in addition to researching your current marketing, you can develop and test new creative too.
All of which means, that when your new creative communications go to market they’re tried, tested and scientifically proven to work.
Bravo took the time to understand our aims and market position before returning to pitch a brilliant campaign idea.
Sophie Bryant, Marketing Manager, Fluidic
Want to know more about how Strategic Thinking changes marketing? Curious as to what Commercial Creative can do for you? Or just fancy a chat about your marketing challenge? Pop your question and contact details in the form and we’ll get back to you in a jiffy!