Bravo for branding expertise
The graphical veneer of Business Management Solutions is full of cheesy smiles, stock handshakes and more business clichés than you can shake a relay baton at.
So when NAV Experts approached us to create their new brand identity and proposition, we certainly weren’t going to let them blend in with their jigsaw piece and lingo—bingo obsessed competitors.
The brief consisted of the usual “we want to look professional, established, trusted” requests. But, in true Bravo! style, we recognised the real way to differentiate them was through the assets their competitors could never offer… the experts themselves.
Whilst many companies hide behind fake royalty free images, our creative ideas and subsequent photoshoot put the NAV Experts front and centre. And rather than convoluted acronyms and manufactured tone of voice, our copywriting embraced their down to earth, straight-talking ethos.
Over and above the branding and proposition, we also presented a number of multimedia content marketing series’ to further the NAV Experts transparency and unrivalled knowledge.
To coin their chosen tagline, when it comes to branding and propositions, “we know how”.
Branding & proposition