Effective creative requires a ride on the Limbic Express Producing effective creative (or what I call 'commercial creative') is much like being a travel journalist. You see, you can’t sell a destination without going there. You have to see ...
You don't just need any ol' creative, you need 'commercial creative'. "Where do good ideas come from?". I've produced a lot of award-winning marketing and advertising. More importantly, I've produced a lot of commercially successful marketing and advertising. And of ...
This 200-year lie about Napoleon’s height can help you kill your competition. Unlike Napoleon, I'll keep this short. Yes, you read that correctly. "Unlike Napoleon". Because despite what you've heard, especially given the prominence of the somewhat un-PC term "Napoleon ...
McD’s ‘raise your arches’ raises an important brand lesson (and how to avoid a disciplinary) Every so often, a good ad comes along that gets our chins wagging. Usually, we have to be good girls and boys and wait until ...
3 things Sesame Street perfected, that'll transform your content marketing Like good ol' Elmo, I'll keep this article short and sweet. At the time of writing, Sesame Street has aired 4,561 episodes (which according to one Reddit user, would take ...
What’s your marketing’s S.T.A.R? And why does it matter? Looking back, I was quite the brand ambassador as an 80's kid. I vividly remember repeatedly reciting the likes of; "They're grrrrrrrrrrreat!" "Makes the milk choc-latey" "TRRRRRREEEEEEOH! TREEEEEEEeeeeeOH!" These propositions caught ...
Despite them barely knowing me, never have I received so many emails from brands telling me “we are here for you in these unprecedented times”. Some may call it solidarity or empathy but I think we all recognise these countless ...
I’ll admit, this is a rather impromptu blog. I usually painfully procrastinate and overwrite them (not that you’d notice I’m sure), but this one comes as a reaction to an apple-to-the-head revelation to an ageing problem I’ve never been able ...
To protect the innocent, certain names and organisations have been withdrawn or changed, but rest assured, what you are about to read... is 100% true. While this article’s image somewhat gives away the punchline, do bear with, as I think ...
Fear not, this isn’t another article selling the virtues of video marketing. We all know that’s a given. But what we should focus on is the approach and type of video which provides the best long term value. After all, ...