Fear not, this isn’t another article selling the virtues of video marketing. We all know that’s a given. But what we should focus on is the approach and type of video which provides the best long term value. After all, ...
Regular readers of mine will know that my creative marketing top tips aren’t your usual ‘listicles’. My last blog told you to think Bandersnatch. And an oldie, but a goody, encouraged you to be more Hardy and less Scott (Cillit ...
It’s that time of the year when the tree comes down and the obligatory new year marketing predictions pop up. And let’s face it, 2019’s crystal ball-wielding experts guesstimations won’t differ wildly from last years. Predictions are funny things. They ...
Despite “don’t judge a book by its cover” we do. We don’t have time to challenge our gut instinct. That’s what it’s there for, right? Filtering. You’ve ignored YouTube pre-roll. Scrolled past vanilla, off-the-shelf Facebook and LinkedIn ads. You’ve watched ...
I recently met with a marcomms Director who admitted their marketing content wasn’t as good as it could be. Internal politics and legacy staff meant their content was, as the ‘youth of today’ call it, “meh”. “Meh” to those who ...
I wasn’t surprised when a new client recently admitted “we lack creative direction”. Considering they aren’t short of in-house creative resources, this revelation did come as a bit of surprise to them. Brands lacking creative direction is a problem I’m ...
Epictetus, the Greek philosopher said “It’s not what happens to you, but how you react to it that matters”. In the face of crisis management, these wise words were clearly understood by none other than ‘The Colonel’. KFC (also proving ...
Type “explainer videos” into YouTube and about 3.9 million animated video results proudly appear for your delectation. Google "explainer videos" and the 21.4million results are awash with low cost turnkey animation studios boasting “we’ve produced over 3,000 explainer videos”. Lines ...
Picture the scene, an elderly relative proudly wearing their latest knitted creation. They slowly shake their head, roll their eyes and say with a disappointed exhale “where did the year go”. Well that’s the feeling writing this obligatory look back ...
I recently read a blog likening b2b content marketers to plumbers and persuaders. Plumbers work on the pipes (the crm and automation systems etc) and the persuaders create what goes through the pipes - i.e. the content that moves the ...