Picture the scene, an elderly relative proudly wearing their latest knitted creation. They slowly shake their head, roll their eyes and say with a disappointed exhale “where did the year go”. Well that’s the feeling writing this obligatory look back ...
I recently read a blog likening b2b content marketers to plumbers and persuaders. Plumbers work on the pipes (the crm and automation systems etc) and the persuaders create what goes through the pipes - i.e. the content that moves the ...