Eyebrows. Two of them. Above the eyes. Everyone we meet has them. Everyone we watch on tv has them. Our subconscious sees them, but we barely notice them. Until they’re not quite right. If we perceive them to be too ...
Despite them barely knowing me, never have I received so many emails from brands telling me “we are here for you in these unprecedented times”. Some may call it solidarity or empathy but I think we all recognise these countless ...
I’ll admit, this is a rather impromptu blog. I usually painfully procrastinate and overwrite them (not that you’d notice I’m sure), but this one comes as a reaction to an apple-to-the-head revelation to an ageing problem I’ve never been able ...
To protect the innocent, certain names and organisations have been withdrawn or changed, but rest assured, what you are about to read... is 100% true. While this article’s image somewhat gives away the punchline, do bear with, as I think ...
Fear not, this isn’t another article selling the virtues of video marketing. We all know that’s a given. But what we should focus on is the approach and type of video which provides the best long term value. After all, ...
Despite “don’t judge a book by its cover” we do. We don’t have time to challenge our gut instinct. That’s what it’s there for, right? Filtering. You’ve ignored YouTube pre-roll. Scrolled past vanilla, off-the-shelf Facebook and LinkedIn ads. You’ve watched ...
I recently met with a marcomms Director who admitted their marketing content wasn’t as good as it could be. Internal politics and legacy staff meant their content was, as the ‘youth of today’ call it, “meh”. “Meh” to those who ...
I wasn’t surprised when a new client recently admitted “we lack creative direction”. Considering they aren’t short of in-house creative resources, this revelation did come as a bit of surprise to them. Brands lacking creative direction is a problem I’m ...
Epictetus, the Greek philosopher said “It’s not what happens to you, but how you react to it that matters”. In the face of crisis management, these wise words were clearly understood by none other than ‘The Colonel’. KFC (also proving ...
Type “explainer videos” into YouTube and about 3.9 million animated video results proudly appear for your delectation. Google "explainer videos" and the 21.4million results are awash with low cost turnkey animation studios boasting “we’ve produced over 3,000 explainer videos”. Lines ...