How many marketers are doing a ‘Toys R us’?

I recently met with a marcomms Director who admitted their marketing content wasn’t as good as it could be. Internal politics and legacy staff meant their content was, as the ‘youth of today’ call it, “meh”. “Meh” to those who ...

FCK corporate agendas, marketing is changing

Epictetus, the Greek philosopher said “It’s not what happens to you, but how you react to it that matters”. In the face of crisis management, these wise words were clearly understood by none other than ‘The Colonel’. KFC (also proving ...

3.9 million reasons to question your explainer video strategy

Type “explainer videos” into YouTube and about 3.9 million animated video results proudly appear for your delectation. Google "explainer videos" and the 21.4million results are awash with low cost turnkey animation studios boasting “we’ve produced over 3,000 explainer videos”. Lines ...

The best campaign of 2017… was created in 1968

Picture the scene, an elderly relative proudly wearing their latest knitted creation. They slowly shake their head, roll their eyes and say with a disappointed exhale “where did the year go”. Well that’s the feeling writing this obligatory look back ...

Is automation flatlining content?

I recently read a blog likening b2b content marketers to plumbers and persuaders. Plumbers work on the pipes (the crm and automation systems etc) and the persuaders create what goes through the pipes - i.e. the content that moves the ...

Can marketers please stop asking for 90 second videos?

Thanks to your (alledged) diminishing attention span, I doubt you’ll get to the end of this article. In fact, I dare you to prove me wrong. In the interests of setting expectations, I’ve kept this article short, sweet and even ...
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